‘Aw, Heck.’ is a modular typeface built on squares and quarter circle arcs. It’s a bit quirky, with some of the character of classic American wood block display faces. ‘Aw, Heck.’ is most effectively used large for display, and works well reversed.
In doing word studies in the development the phrase, ‘Aw, Heck.’ somehow got set, and it just stuck.
William Ruby : Coding for Fun / Form / Function : firstname.lastname@example.org : 415.254.0564